The Final Days of Record Theatre

The End of an Era

In its glory days, the “World’s Largest Record Store” had multiple locations located in Cleveland, Cincinnati, Baltimore, Rochester, Syracuse and Buffalo. Now down to one on the corner of Main Street and Lafayette, it is truly the end of an era for Record Theatre. August 27 marks the day Record Theatre will close its doors after 41 years. Word of the final store’s closing came in June, a few months after the death of founder, Lenny Silver.

When he opened the first Record Theatre store, Silver already had over 20 years in the music industry. Silver started his career as a stockboy for a record store in Rochester. At 17 he joined the Navy and served as a radio operator in the South Pacific during WWII. After the war, Mr. Silver returned to the store and rose from stock boy to sales to buyer. In 1954, Silver moved to Buffalo to work at a record distribution company and eventually start his own wholesale business in 1964. His business would become the fourth largest record distribution company in the country.

Having a hand in every aspect of the record industry gave Silver an advantage. In the way it operated and the way it appealed to multiple generations, Record Theatre was a trend setting store. Silver’s business model has had a huge influence on the industry as we know it today. Record Theatre opened its first store in 1976 at 1800 Main Street. In the late 70’s it was the largest record store in the world, measuring 25,000 square feet of retail space. Through the years stores would open and close in Cleveland, Cincinnati, Baltimore, Rochester, Syracuse, and Buffalo. At the time of Silver’s death, there were only two left; University Plaza, which closed earlier this year, and the original on Main Street.

What’s Next?

Transcontinent Record Sales owns the building and the building across the street where the company’s offices are. Both properties will be put up for sale andTranscontinent Record Sales will move their office to a new building. The remaining inventory will be sold either via an online auction or through an online store. Record Theatre will also continue to own Amherst Records, a label which sold millions of albums, earning Grammy nominations and one win for “Once More With Feeling,” featuring Doc Severinsen and the Tonight Show Band. Amherst Records has the rights to albums by Lous Armstrong, Doc Severinsen, and Spyro Gyra, to name a few.

Record Theatre and New York Marketing

New York Marketing would like to thank Record Theatre for allowing us to help out with their closing sale. From social media to printed signs, we’ve had a lot of fun helping with this project. That being said, we are also sad to see such a cultural milestone go. There will never be another store like Record Theatre, nor will one have the significant impact on the city of Buffalo and cities across the country as Record Theatre did.

Rebranding

At New York Marketing we understand how important your brand is to you. That is why we provide resources that will enhance your company’s look. From printing to website design, we work with you to meet your goals and develop your company’s brand.

Every company should continuously think of new ways to reinvent themselves. Rebranding is more than creating a new logo. You have to create a whole new image for yourself. It is like a makeover for your company. Once in a while, you need to reinvent yourself to become a better you. Rebranding is a normal thing that every company should undergo every 7-10 years. By doing this it shows that you are growing and committed to improving your business.

Does your business need re-branding? 

You might be thinking, “Do I really need to rebrand my business?“. To answer this, you have to ask yourself a few more questions:

Is your brand targeting the right demographic? If not, this is a great way to improve who you want your audience to be. Tapping into a new demographic will keep your business moving forward and expanding. A perfect example of this is Pabst Blue Ribbon. In America, PBR is known as cheap beer for college students, but in China, it is a luxury whiskey. They expanded their demographic towards higher end customers in a new region and were more successful because of it.

Are you embarrassed to give people your business card or show them your website? Then you need to create a new image for your company. You should be proud of who you are. Having self-confidence in your brand will show your clients that you can be trusted. Now, you won’t need to explain to people why your website is outdated and take full advantage of the opportunity to flaunt your business.

Does your brand still represent who you are? Your business might have had a vision in mind when it first started, but then over time, you realized that you might not feel the same way anymore. It is common for a company to change their mission as they grow. Once this happens, you need to realign your brand so it can fit your new mission.

Are you moving forward with the current market? Sometimes you need to change your brand because of the current market situation. One day you might be in, but the next you’re out. Make sure that your brand is always up-to-date with the current market and trends.

Your current brand isn’t unique enough? Is your brand blending with others? Make sure that you stand out from all of your competitors so that people will easily remember your company.


Need help Rebranding? Look no further than New York Marketing! With customizable packaging to fit your needs, we will help you outshine your competition while building your online presence and brand awareness.

Increase Sales with Adwords

Google Adwords is Google’s advertising system where advertisers bid on keywords in order for their ads to appear in Google’s search results. This is a pay-per-click marketing campaign that is based on content and keyword search results. Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads. Adwords allows you to choose how you want to reach your customers, whether it be through graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads. You can also decide how far you want to reach from a few miles of your business to entire regions or countries.

Still interested? Here are some reasons why your business should use Adwords.

AdWords is Measurable

One of the main advantages of Adwords is that it is extremely easy to measure. With Adwords, you’ll be able to see how many people are shown your ad, how many visit your website, and how many call your business. If your business is specialized, you can even target specific types of people. You can set up your AdWords to reach your audience by location, time of day, language, and even the browser or device they’re using. Adwords has customizable options to suit the particular needs of your campaign. Using specific keyword match types allows you to display your ad for exact searches. Ad extensions give you the ability to display everything from product images, to contact information, to links to your site. Once you find out what is working and what’s now, you can tweet your ads for better results.

Fast and Engaging

With SEO, because of competition and the time it takes to “prove itself,” it can take months before you notice results. For Adwords, once your campaign goes live, ads will appear and you’ll get instant results. With faster results, you’ll have time to discover how effective your keywords are and then build an effective SEO campaign based on your Adwords data.With the high result speed of Adwords, you have a major advantage over your competitors. Also, Google ads are always improving and becoming more engaging. Product listing ads and in-video ads on YouTube get more clicks from users. These engaging ads mean more revenue for Google, and advertisers as well because of new ad formats and extensions.

You Can Control Your Advertising Costs

With Adwords, you can set a maximum cost per day for your campaign. This allows you to budget accordingly without worrying about going over budget. The worst case scenario is the number of ads will decrease as your budget gets lower, but you can always increase your budget accordingly.


If you’re looking to have your site ranked on Google and you are not a web expert, you’re in luck. New York Marketing will manage your pay per click marketing campaign while helping you stay within your predetermined budget.

TARGET THE RIGHT PEOPLE

Create a geo-targeted campaign or determine where your ads show.

SAVE MONEY

Ensure you’re not advertising to the wrong audience or through the wrong channels.

GAIN MORE CONTROL

You can effectively control your spending and whether a collection of Ad Groups continues to run, is paused, or is deleted at this level.

WHAT WE DO

  • You decide a budget for us to follow in most effective way possible.
  • We establish what key words and phrases are most relative to your business.
  • We block searches that may use a key word but is not relative to your business (ex. A company who sells home security systems may use “alarm” as a key word, but not want to be found under “alarm clocks”.)
  • Track the most effective key words and phrases and adjust your campaign accordingly to maximize your success.

Stand Out At Your Next Event!

Are you getting ready for an event? Keep New York Marketing in mind when planning all of your event supplies. More than just business cards, flyers and posters, we give you the opportunity to think outside the box and stand out from your competitors.

At your next event, try some of these products

Table Covers

Looking for a creative, but practical way to advertise with little effort? Create usable advertising space on your tables with high-quality table covers. Available for rectangular and circular tables, covers come in a variety of sizes and finishes. Show you colors or display custom graphics either around the skirt, on the front of a rectangular panel or on the entire surface. Set up the foundation for an attention-grabbing booth at your next event with table covers. This product has clean, hemmed, and rounded edges that adds a professional touch to any event.

Banner Stands & Displays

Banner stands and displays are not only flexible, but also portable. Display your eye-catching graphics anywhere and increase your chances of being seen. Get noticed with banner stands, barrier systems, Sidewalk displays, lightboxes, backdrops and tabletop displays. Displays assemble easily, come in several different shapes and sized and are great for indoor and outdoor use. Then when you are done, protect and carry your banner in it’s own display case!

Flags & Banners

Custom flags and banners are a create way to get notices. From advertising flags to fabric banners, oversized banners to street banners, we have a solution to fit any need you may have. Flags and banners are cost-effective solutions that can be use both indoors and outdoors. Perfect for any promotional campaign, flags and banners can be printed with your custom logo, design or a slogan. Integrate a flag or banner with your existing marketing materials and enhance your existing promotional efforts.

Interested in ordering through New York Marketing? Give us a call today!