New Year, New Marketing

When it comes to success, marketing is essential. But with so many companies offering their services, it can be hard to choose one that best fits your needs.

At New York Marketing we make it all about YOU. We handle all aspects of marketing from conception to completion, working within quick time frames to help you achieve your goals with confidence. From graphic design to social media management, SEO to website design, we customize our packages to fit your needs so that you can focus on what you do best: running your business.

Here are 5 reasons why New York Marketing is the best choice:

  1. We handle all aspects of marketing.

    Whether you’re starting from scratch or building on existing marketing initiatives, the wide variety of services that we offer will help you reach your goals with confidence.

  2. We are upfront and transparent.

    We strive to help you meet your needs and understand exactly what you are paying for. We consider communication with the client to be one of the most important parts of our job and continuously try to not only reach the goals you set for your business, but also to communicate with you in a timely matter.

  3. We know the business.

    When marketing your company it is important for you to work with someone who has experience. Build both your online presence and brand awareness using multimedia–photography, video production, graphic design, website design–to enhance your current marketing plan and surpass your competition.

  4. We have customizable packages.

    New York Marketing customizes our packages to fit your needs and budget as a business owner, allowing you to pick and choose what services are performed.

  5. We are a Google Partner.

    As a Google Partner we are uniquely capable of empowering you to reach your goals. We will optimize your efforts with Google AdWords, Street View, Apps for Work and SEO. If you’re looking to improve your web rankings but you are not a web expert, you’re in luck! New York Marketing will manage your marketing campaign all while making sure that you remain within your predetermined budget.

So give us a call or send us an email to get started today!

Holiday Season Guardian Angels

That’s right, we are your Holiday Season Guardian Angels. Don’t believe us? See more below.

Individuals and businesses alike are extremely busy and in need of goods and services during these next couple of months, whether you are looking for gifts or you need to promote your business or organization.


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A Brief History of Modern Marketing and Branding

Marketing as we know it is a concept that really started developing about 60 years ago, as what we know as the Mad Men era dominated in the United States. As extreme competition in the market flourished, having a good product was no longer good enough for a company to make a profit.

The quality of goods that were being produced by different companies was becoming standardized, which meant that companies needed to rely heavily on branding to set themselves apart from their competition and encourage consumers to distinguish between the variety of available options.

The transformation of products into brands was in full swing in the 1960s as companies like Tide and Campbell’s set the standard for other brands.

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Years later, brand names have become entirely synonymous with products. For instance, instead of asking for a “bandage” when we get injured, we typically request a “bandaid”. Instead of “searching” for something, we “Google” it.

For a brand to gain and sustain their presence in the market, the company needs to create a brand that people both love and trust, a concept that was set into motion by the advertising moguls of the 1960’s.

Celebrate: National Chocolate Chip Day

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May 15th is National Chocolate Chip Day, which means that we would be remiss if we didn’t celebrate the beauty that is a warm chocolate chip cookie. Below is the little story that details how they got started.

Ruth Graves Wakefield invented the Toll House brand of chocolate chip cookies. When her husband bought a tourist lodge in Whitman Massachusetts called the Toll House Inn, she began cooking and serving all of the food for the meals served to its guests. One day, when baking cookies, she realized that she had run out of baker’s chocolate, so she substituted it with a semisweet chocolate bar from Nestle. However, unlike the baker’s chocolate, the chopped up chocolate bar didn’t melt and mix into the batter like Ruth thought that it would. Instead, the small pieces of chocolate only softened a bit and thus…

The chocolate chip cookie was born.