Durable. Affordable. Customizable.

Some companies are fortunate enough to have a massive parking lot for both employees and customers, and sometimes companies are limited to just three or four spots. It’s important to give customers easy access to your storefront, less they change their mind and go somewhere else.

At New York Marketing we make it easy for you to reserve your spot with custom Aluminum Street and Parking Signs. This heavy-duty signage is ideal for outdoor use. We offer full-color printing and customized artwork for all Aluminum Street and Parking Signs, and can print any size up to 4’x8′.

Why aluminum?

Street and Parking signs are constantly exposed to sun, wind, rain, and snow, meaning they take a lot of wear-and-tear that threatens their longevity. Aluminum is a resilient material that is lightweight, strong, and resistant to rust, giving you extra durability. This eco-friendly material is also spark resistant, and non-combustible, even at really high temperatures.

Once printed, aluminum is flexible in the sense that it can easily be molded into an array of shapes. When hit with impact, this material can spring back without breaking, which is important for keeping drivers safe from possible accidents. If a sign is damaged and can’t be seen, it can gear people towards the wrong direction.

Sign manufacturers also find it easier to use aluminum because it can be used with different types of printing ink. And with a shiny, professional print on the front, it’s appealing to customers. Perfect for both indoor and outdoor signs, this material will stay looking great for years to come, giving a classy, professional look to your business.

Looking for signposts or bases? Let us know!

The End of an Era

In its glory days, the “World’s Largest Record Store” had multiple locations located in Cleveland, Cincinnati, Baltimore, Rochester, Syracuse and Buffalo. Now down to one on the corner of Main Street and Lafayette, it is truly the end of an era for Record Theatre. August 27 marks the day Record Theatre will close its doors after 41 years. Word of the final store’s closing came in June, a few months after the death of founder, Lenny Silver.

When he opened the first Record Theatre store, Silver already had over 20 years in the music industry. Silver started his career as a stockboy for a record store in Rochester. At 17 he joined the Navy and served as a radio operator in the South Pacific during WWII. After the war, Mr. Silver returned to the store and rose from stock boy to sales to buyer. In 1954, Silver moved to Buffalo to work at a record distribution company and eventually start his own wholesale business in 1964. His business would become the fourth largest record distribution company in the country.

Having a hand in every aspect of the record industry gave Silver an advantage. In the way it operated and the way it appealed to multiple generations, Record Theatre was a trend setting store. Silver’s business model has had a huge influence on the industry as we know it today. Record Theatre opened its first store in 1976 at 1800 Main Street. In the late 70’s it was the largest record store in the world, measuring 25,000 square feet of retail space. Through the years stores would open and close in Cleveland, Cincinnati, Baltimore, Rochester, Syracuse, and Buffalo. At the time of Silver’s death, there were only two left; University Plaza, which closed earlier this year, and the original on Main Street.

What’s Next?

Transcontinent Record Sales owns the building and the building across the street where the company’s offices are. Both properties will be put up for sale andTranscontinent Record Sales will move their office to a new building. The remaining inventory will be sold either via an online auction or through an online store. Record Theatre will also continue to own Amherst Records, a label which sold millions of albums, earning Grammy nominations and one win for “Once More With Feeling,” featuring Doc Severinsen and the Tonight Show Band. Amherst Records has the rights to albums by Lous Armstrong, Doc Severinsen, and Spyro Gyra, to name a few.

Record Theatre and New York Marketing

New York Marketing would like to thank Record Theatre for allowing us to help out with their closing sale. From social media to printed signs, we’ve had a lot of fun helping with this project. That being said, we are also sad to see such a cultural milestone go. There will never be another store like Record Theatre, nor will one have the significant impact on the city of Buffalo and cities across the country as Record Theatre did.

At New York Marketing we understand how important your brand is to you. That is why we provide resources that will enhance your company’s look. From printing to website design, we work with you to meet your goals and develop your company’s brand.

Every company should continuously think of new ways to reinvent themselves. Rebranding is more than creating a new logo. You have to create a whole new image for yourself. It is like a makeover for your company. Once in a while, you need to reinvent yourself to become a better you. Rebranding is a normal thing that every company should undergo every 7-10 years. By doing this it shows that you are growing and committed to improving your business.

Does your business need re-branding? 

You might be thinking, “Do I really need to rebrand my business?“. To answer this, you have to ask yourself a few more questions:

Is your brand targeting the right demographic? If not, this is a great way to improve who you want your audience to be. Tapping into a new demographic will keep your business moving forward and expanding. A perfect example of this is Pabst Blue Ribbon. In America, PBR is known as cheap beer for college students, but in China, it is a luxury whiskey. They expanded their demographic towards higher end customers in a new region and were more successful because of it.

Are you embarrassed to give people your business card or show them your website? Then you need to create a new image for your company. You should be proud of who you are. Having self-confidence in your brand will show your clients that you can be trusted. Now, you won’t need to explain to people why your website is outdated and take full advantage of the opportunity to flaunt your business.

Does your brand still represent who you are? Your business might have had a vision in mind when it first started, but then over time, you realized that you might not feel the same way anymore. It is common for a company to change their mission as they grow. Once this happens, you need to realign your brand so it can fit your new mission.

Are you moving forward with the current market? Sometimes you need to change your brand because of the current market situation. One day you might be in, but the next you’re out. Make sure that your brand is always up-to-date with the current market and trends.

Your current brand isn’t unique enough? Is your brand blending with others? Make sure that you stand out from all of your competitors so that people will easily remember your company.

Need help Rebranding? Look no further than New York Marketing! With customizable packaging to fit your needs, we will help you outshine your competition while building your online presence and brand awareness.