Lawn Signs: A Powerful Marketing Tool

Lawn signs. We see them everywhere. In front of buildings, driving through suburban neighborhoods, and even at your local parks. Lawn signs are a great way to establish name recognition in your area. Whether it’s for a political campaign or you are advertising for your small business, lawn signs will get your name out there in a big way. No matter what is going on, lawn signs will bring in a lot of people, especially if they are just walking or driving by. If they didn’t work as an effective marketing strategy, people would stop buying them. The truth is, thousands are purchased weekly because they are so effective at getting your message out.

According to The Measurement Standard, every lawn sign you put up represents 6-10 new potential votes for a candidate or customers for a small business.

When thousands of signs are put up, that impact is huge. Not only that, but if a candidate or small business can get someone to start putting up lawn signs for them, that person is not only more committed and loyal to that candidate or small business, but they also encourage friends, neighbors, and co-workers to vote for that candidate or visit that business. Lawn signs are a powerful force in the marketing worlds. With every lawn sign put up, they not only have to have an appealing message, but they also have to look great. Stand out from the crowd with these tips.

Sign Material and Color

You won’t see lawn signs made from your standard construction paper. These signs have to be light and weather resistant. Most signs you see today are made of 4mm corrugated plastic. This material is light and comes as an inexpensive flat rigid sheet. They will deliver the longevity and durability your sign needs without compromising quality. They are also waterproof, weather resistant, and stain resistant.  Another popular material is a 13-14oz vinyl banner. They are great for lawn signs and as banners to hang from a fence or deck. Designs can be printed on one side for vinyl or on both for corrugated plastic. Both materials have a semi-gloss finish to truly make the colors of your prints pot and shine.

Speaking of color, you can your sign to be noticed by the public, right? It is vital that you create them with vivid, bold colors. Think about color combinations that will pop. Using a red background with yellow text, for instance, is a high-contrast combination that will get noticed. If you are worried about something clashing with your logo colors, try a statement color with a white background. While contrasting colors are good in moderation, it is best to avoid bad color combinations. These include yellow text on a white background, red letting with brown or anything where the text does not stand out or is unreadable. These will not get the attention you think it will get, coming off as unprofessional or unreadable. If your lawn sign doesn’t get noticed, or it is thought of as tacky, it will not bring you any business or potential voters.

Size and Visibility

One of the biggest mistake people make is using a sign that is too small. The general rule is that your sign letters need to be 1 inch tall for every meter/yard of distance the sign is commonly viewed from. Most people won’t stop as they pass your sign, so you need to get their attention quickly and keep your business or political campaign fresh in their minds. Your sign should be no smaller than 11″ x 17″. Most city jurisdictions will allow signs up to 4 square feet, so use as much space as you can. Match the word size to the sign. Small words on a big poster will be drowned out by white space or too many designs. If words are too big, they risk looking squished together or broken apart on different lines. When choosing a color, the more contrast between the words and the background, the better. Also, steer clear of fancy fonts. They can be hard to read and people won’t take the time to try and decipher it.

Sign Placement

When placing your sign, be aware of local laws and ordinances. Be aware if your city has a limit on the number or size that is allowable. Choose locations where potential customers or voters passing by can see your lawn sign for more than 5 seconds.  Place them in high traffic areas whenever possible. If they are on a residential lawn, inform the homeowner that once the sign is up, it needs to stay up. If any foul weather, curious animals or nosey children try to tear your sign down, it is best to put it back up as soon as possible. That being said, moving your lawn signs is an effective way to make them more noticeable. Towards the end of your campaign, try moving your sign or adding balloons or ribbons to them to attract the wandering eye. A good rule of thumb is to place your signs every 1 mile or so.

Sign Message

This is probably the most important part of your lawn sign campaign. A strong call to action is a vital part of any marketing strategy. Keep everything uncluttered and to the point.  If you are getting the word out about a candidate, consider placing a headshot on your lawn signs. Having a face to go with a name goes a long way with keeping that name in the minds of potential voters. Also consider putting website addresses, social media handles, and addresses on your signs as well. Phrase things simply and make sure all the important information is there. Don’t worry about trying to be clever or funny as this can be distracting and sloppy. As long as all your information is on there, your sign will be effective.


At New York Marketing we have experienced graphic designers on-hand to create personalized print advertising to fit your company’s needs. Combine text, graphics, and images to convey a strong message and build brand awareness. Target consumers directly with eye-catching lawn signs for your candidate or small business.

A Giant Thank You From New York Marketing!

Happy Holidays and a Happy New Year From New York Marketing!

With the new year approaching, we are taking time to reflect on 2017. New York Marketing is looking back on the past year and reflecting on all we have learned. Out of all the things we are grateful for, we are most grateful for our clients. Between the clients we began doing business with this year, the ones who have continued to stay loyal to us for multiple years, and for future clients, we would not have been as successful without you.

A message to all of our clients, big and small:

Thank you for choosing New York Marketing this year. Whether you wanted a simple flyer, asked us to photograph your wedding or continue to rely on us for your monthly marketing, we are appreciative of your trust in us. At New York Marketing, we are committed to reaching your goals while also helping you stand out from the crowd. Thank you for working with us to meet the objectives you have set for your business. We hope you continue to see our dedication to doing our best as your marketing team.

We’ve come through the year that was filled with challenges and victories. After a successful 2017, we are looking forward to the new year and the new opportunities that are coming our way! We hope to continue to impress with our commitment to excellence and high-quality work. Here’s to 2018 and another year of success for all of our clients and New York Marketing!

Fall Into Autumn Photoshoots!

Those of us living in areas with four seasons can feel a little spoiled when autumn comes around. Taking pictures during the fall can feel like cheating. Not only are there an abundance of colors, but there is also amazing light. It can seem hard to take a bad picture with Mother Nature seemingly on your side. When captured right, autumn can create images that are the envy of everyone. However, that does not mean you should get lazy and complacent. Fall is a great time to take portraits, but sometimes creating unique photos can be challenging. Here are a few tips to make the most out of your fall photo shoot!

Location

The location should be one of the first things you think about for your photo shoots. This is especially true for autumn when things can change rather quickly. Leaves can change over a couple of days and it can be hard to find your perfect autumn colors if you wait too late or go out too early. Heavy winds or frost can take them down overnight, so while one day may be perfect, the next could not. Scout out your location close to your photo shoot date. Don’t let a whole week pass between your scouting trip. Time is of the essence and you don’t want to be left with a bare skeletal arrangement if you wait too long. Some sections of parks can even close down for the winter. Plus, the weather can be pretty fickle at this time of year. A perfectly sunny day can turn into a torrential rainstorm in a matter of hours. The Weather Channel is your friend. They even have this nifty regional guide that lets you know what phase the leaves are in.

The Perfect Spot

When looking for a spot, find one that screams fall! If you live in an area with a lot of trees, go for a drive and search for the perfect spot. Apple orchards are great go-to locations. If you have children, they will love climbing the trees! You can also have them go under the trees, between rows, and even have a quick snack if you get hungry. Another amazingly-autumn option is a pumpkin patch with plenty of pumpkins, gourds, hay bales, and wagons. Bear in mind that sometimes you have to pay for the use of a farm for professional photos. However, most of the time simply asking ahead will suffice. 

Preparation

For any shoot, the key is to be prepared. It’s a no-brainer that you should come with your camera equipment charged, with cards, and clean gear, but that can be overlooked. Clearing cards can be stressful, so make sure you have plenty of backups. If your card still has optimal space on it, don’t clear it off unless you absolutely have to. If you are clearing your cards, use the Format function (in the camera) that will give you a completely clear card. There are rumors that deleting single images in-camera can lead to corrupting the card, so it’s best to use the Format function.

Part of being prepared is knowing the perfect time to shoot. Hands-down sunrise and sunset give the best light. If you don’t want to drag yourself out of bed at the crack of dawn, aim to start shooting about an hour before sunset. The Golden Hour is favored by many because the light is more flattering and you may even get a great sunset. Look for sunset times in your area. The days start to get shorter in autumn and you’ll want at least an hour of shooting before the sun goes down.

Wardrobe

It may seem obvious, but it is important that your clients know to dress for the weather. However, you may have a tough time convincing them that a sweater is a good wardrobe choice for a shoot. While it may be warm one afternoon, it can get cold pretty quickly once the sun starts to go down. Explain how important body language is and how difficult it is to nail a shot when they’re shivering. Avoid clothing with dominant logos. As much as everyone loves Star Wars, this can date an image and be very distracting. The best wardrobe is neutral and basic, so it doesn’t fight for attention with your awesome fall backdrop and the expressions of the people in the photo. Try to avoid clashing colors among your subjects and maybe come up with a color theme. Have everyone bring a few changes of clothes with them. Not only will this provide variety in your image, but when conditions can be wet and muddy, especially if you have children, you may need them.

Pumpkins and Other Fun Props

With so many seasonal props available, use them to your advantage. Warm quilts, coffee mugs, hay bales, stacks of wheat, mums, and even campfires are all synonymous with fall. Plus, most of these items can be found at your local farmers market, borrowed from a family member or friend, found at yard sales, or bought from thrift stores. Pumpkins are also standard fall props. Gather up a bunch and set them around your subjects or place them in a wagon with kids. If you’re taking pictures with a baby, try cleaning out a pumpkin and placing the child inside. Another, possibly too obvious, idea is using leaves. Rake up a huge pile of leaves and ask the children to jump in them or lay in the center of the pile. Try to get up high above the subject and shoot down. You can also have kids and adults throw leaves in the air. Just make sure your camera is set on continuous shooting to capture as much of the action as possible.


At New York Marketing, we offer professional photography and video packages for all of your events and fundraisers, as well as headshots, product shots, portraits, and more. Get high-quality prints directly shipped to your home or office.

The Final Days of Record Theatre

The End of an Era

In its glory days, the “World’s Largest Record Store” had multiple locations located in Cleveland, Cincinnati, Baltimore, Rochester, Syracuse and Buffalo. Now down to one on the corner of Main Street and Lafayette, it is truly the end of an era for Record Theatre. August 27 marks the day Record Theatre will close its doors after 41 years. Word of the final store’s closing came in June, a few months after the death of founder, Lenny Silver.

When he opened the first Record Theatre store, Silver already had over 20 years in the music industry. Silver started his career as a stockboy for a record store in Rochester. At 17 he joined the Navy and served as a radio operator in the South Pacific during WWII. After the war, Mr. Silver returned to the store and rose from stock boy to sales to buyer. In 1954, Silver moved to Buffalo to work at a record distribution company and eventually start his own wholesale business in 1964. His business would become the fourth largest record distribution company in the country.

Having a hand in every aspect of the record industry gave Silver an advantage. In the way it operated and the way it appealed to multiple generations, Record Theatre was a trend setting store. Silver’s business model has had a huge influence on the industry as we know it today. Record Theatre opened its first store in 1976 at 1800 Main Street. In the late 70’s it was the largest record store in the world, measuring 25,000 square feet of retail space. Through the years stores would open and close in Cleveland, Cincinnati, Baltimore, Rochester, Syracuse, and Buffalo. At the time of Silver’s death, there were only two left; University Plaza, which closed earlier this year, and the original on Main Street.

What’s Next?

Transcontinent Record Sales owns the building and the building across the street where the company’s offices are. Both properties will be put up for sale andTranscontinent Record Sales will move their office to a new building. The remaining inventory will be sold either via an online auction or through an online store. Record Theatre will also continue to own Amherst Records, a label which sold millions of albums, earning Grammy nominations and one win for “Once More With Feeling,” featuring Doc Severinsen and the Tonight Show Band. Amherst Records has the rights to albums by Lous Armstrong, Doc Severinsen, and Spyro Gyra, to name a few.

Record Theatre and New York Marketing

New York Marketing would like to thank Record Theatre for allowing us to help out with their closing sale. From social media to printed signs, we’ve had a lot of fun helping with this project. That being said, we are also sad to see such a cultural milestone go. There will never be another store like Record Theatre, nor will one have the significant impact on the city of Buffalo and cities across the country as Record Theatre did.