Here is your #MondayMarketingTip from New York Marketing!
Did you know that 70% of consumers would rather learn about a company through blog articles rather than by seeing an ad? Blogs are less about selling your product or service, and more about creating a relationship work your customers. Through a blog, you can include information, content, and conversation with your customer that you cannot achieve through ads.
Here are a few tips for creating your company’s blog!
A great platform creating a blog and website is WordPress.com. It’s equipped for SEO (search engine optimization) which helps increase web traffic to your blog through search engines. Not only this, but the structure for creating blog posts is super easy to use and ensures that you utilize the power of a blog to its fullest extent.
You will have to register a domain name. This is the name of your blog or website and will help people find you online. A great service for this is GoDaddy, where you can purchase a domain name as well as create your website and host it.
Most importantly, you will want to want to pick or create a theme for your blog. You want to make sure that the theme matches your brand and compliments your content rather than taking away from it. You can choose a pre-made theme or make a brand new one. Usually, you can customize pre-made themes which might be the easiest way to go, as creating a theme from scratch can be very complicated.