Photographic technology has advanced by leaps and bounds in recent years. The barrier to capturing important (and not so important) moments has all but been removed by the introduction of smart phones and affordable point and shoot camera options. Coupled with the increasing desire to communicate visually online and the demand for high quality, attention-grabbing content in our digital world, these factors have introduced a unique dilemma for many businesses and organizations.
The impulse to handle photography in-house is driving a lot of low quality images in situations that demand a professional touch. Business owners and event organizers should never overlook the opportunity to stand out. High-quality photography gives your visual brand an edge; it shows investment in your business and gives your target audience the confidence to invest in you.